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When SimonSays

A brand new underwear label founded in Stockholm spring 2010 – w´SimonSays design and produces men’s underwear and t-shirts. With a classic and basic profile, an honest approach and top quality garments we want to create and develop a unique impression. Along lasting such. We hope that you will love our underwear as much as we do!


Our basic line we aim to run to become “classics” in the future. We bring you this line in basic colours such as Black, White, Grey Melange and also now our new Modern Navy as a basic colour. We only work with top quality fabrics and you will notice that it will stay the same way wash after wash. This line is here to stay and to be counted for!

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Hands off

In this line we work and play with the classic styles to make them slightly more refined. With lined tapes, a special lined logo waistband we stand out but are still basic with a twist. We also use a little lighter quality than in the Comfort line. Try them and you will need telling people…

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The Naked Truth

w´SimonSays… Welcome… You will soon know… more…

juli 19th, 2012